Over the last decade Andrew has worked in all areas of marketing particularly within the retail environment. Having managed Brands, Communications and seasonal events for the Woolworths Group, Andrew is highly regarded for his ability to find harmony between creative excellence for audiences and commercial impact for brands.

Andrew was chair of a senior team tasked with delivering the Woolworths key quarter and returned the most profitable season during his tenure. Working with brands such as Universal, Sony, Lucas and Disney he created marketing and product opportunities that cemented the company’s place as Europe’s no.1 license retailer.

Turning his hand to brand product launches with the basics brand ’worthit!’ Andrew created a sales opportunity of over £75m.  He managed the digital and physical transition for the retailer, creating an award winning multi channel offering. As a side project Andrew helped migrate the Ladybird brand into international territories, resulting in the fastest growing children’s clothing brand in the middle east.

After completing a BA Hons in Advertising, Marketing and Communication, Andrew formed a youth brand consultancy focusing on brand positioning and communication projects. He was involved in the successful take over of two of the UK’s largest event venues and the UK launch of one of the top three skate wear brands.

Andrew is passionate about changing how brands interact with each other and audiences and how in turn this generates revenue.