A content partnership with Waitrose, a major UK retailer
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WhatOnEarth has collaborated with Business In The Community to create an entertaining and engaging online content platform to celebrate the companies that have received an Award for Excellence.
The BITC Awards for Excellence are the UK’s most influential awards for Corporate Responsibility. Run in association with the Financial Times, the Awards recognize companies which have shown the most innovation, creativity and sustained commitment to doing good. The theme of the 2009 Awards is ‘There’s never been a more important time’.
A bespoke Big Tick platform will be live from July 2009 for one year and it showcases, in a striking and engaging manner, all of the winners’ stories. WhatOnEarth partnered up with a team of ex-BBC film-makers to work with these companies to script, direct and produce a 3 minute film about their story.
WhatOnEarth is also running an online marketing campaign to drive traffic to the Big Tick platform so companies can be assured that the public will come across their films. This campaign includes the production of a compelling viral film to be seeded across the web.