In a recent survey, 78% of people stated they like to buy from brands that are involved in worthy causes, yet only 39% of these people can name one that does.
We believe this is an opportunity.
What On Earth Is Going On? works with companies and brands to create multiplatform entertainment properties that are both socially relevant to people and, more important than ever before, strategically relevant to a brand.
We work with organisations and brands to align their CSR and marketing initiatives and bring them to life in an engaging and enjoyable way.
Consumer attitudes are changing: brand choice is becoming increasingly dependent on brand and corporate behaviour.
– Pre credit crunch, demonstrating a companyıs values was a nice antidote in a world of over-consumption and excess
– Post crunch, when the values of corporations and brands are being re-evaluated and under scrutiny, demonstrating a companyıs values are essential
We fundamentally believe in Return on Involvement.
Most socially relevant sites are simply too worthy and at best preach to the converted.
On a 10:65:25 ratio - 10% being the people who already believe in a cause and 25% those who will never believe - it is the 65% of people out there who offer the greatest opportunity to create change and return.
We believe that, in order to get widespread engagement, we must communicate to the masses in a way that is populous, entertaining and involving.
A Dot is a unifying thought, brand expression or creative concept that engages an audience and converts that engagement into cash. The aim of every Dot is to move audiences in this way:
From Passive Observers to Active Participants to Passionate Ambassadors.
Distribution is all about bringing the Dot to life and providing the opportunity for an audience to participate. We do this by using ESP’s Platform and Performance Pod Networks; by collaborating with our ‘Partner Owned’ media, social and broadcast network; and by providing the tools for Participants to share the Dot. This creates Ambassadors with a sense of ownership for the Dot.
Delivery: the ultimate motivation of Dot to Distribution is to deliver a Return On Involvement for all of our Partners.
